This is a worldwide protest happening concurrently in dozens of cities. If you're interested in participating - read on.
Just two years ago, a handful of Bay Area activists gathered with a common vision: a movement for animal liberation that is not afraid to say what we truly believe:
- That every animal, no matter how small or how weak or how different from us, has the right to be safe, happy and free.
- That the brutal violence against our animal brethren is an atrocity of the highest order.
- And that each of us has the power to make change for this world.
That vision became DxE.
Total Animal Liberation. Direct Action. Storytelling. Community. Dreams.
Two years later, DxE has grown far beyond even our most optimistic dreams. From the Earthlings March that inspired 41 cities and 17 countries (http://directactioneverywhere.com/earthlings-coalition) to the It's not Food, It's Violence campaign that has mobilized hundreds of activists in over 100 cities in 24 countries. (http://directactioneverywhere.com/daysofaction), our network has begun to realize the latent potential in our society -- our love for animals and underdogs, our horror at injustice -- in a powerful network for change.
Join the growing tide of activists who believe that the Path to Liberation is paved with the uncompromising courage to confront violence.
Do you feel the tide changing? We do.
-- AUSTRALIA --
-- CANADA --
-- UK --
-- USA --
Los Angeles (Valley):
Newport Beach (CA):
Rancho Cucamonga (CA):
SF Bay Area:
Salt Lake City:
MODEL ACTION PLAN
A crowd of activists march openly into Whole Foods with banners and placards held high, chanting. They march slowly to a section that carries products of violence (seafood, meat, dairy etc.), stop in silence, then, one activist speaks up about the normalised, commodified violence that sits in that section. After the speakout, the group of activists march to another part of store that carries products of violence (seafood, meat, dairy etc.); and like before, another activist speaks out about the violence that surrounds them. This cycle repeats until all relevant sections are covered. At the last section - an activist speaks out about how disrupting normalised violence is key to the Path to Liberation, and delivers a call to action for animals to the camera.
DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles (http://directactioneverywhere.com/organizing-principles/); and (2) connecting those activists with others worldwide to create empowered networks for change.
Animal rights activists in over 95 cities and 20 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.
But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.
MESSAGE FOR NEW ORGANIZERS
We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action (http://directactioneverywhere.com/resources), and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at firstname.lastname@example.org if you'd like to join.
While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.
Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.
KEY BLOG POSTS
Why Target Whole Foods
Social Change is a Sticky Staircase. (http://directactioneverywhere.com/theliberationist/2014/3/4/uhxey48r3fix08ghbjmnl37i8phmzp)
Leaving a Mark. (http://directactioneverywhere.com/theliberationist/2013/11/18/leaving-a-mark)
Read the Pinned Post below for more details
Read more about the "It's Not Food, It's Violence" campaign and strategy. (http://directactioneverywhere.com/theliberationist/2014/12/2/why-whole-foods)
Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists.
Visit us at www.directactioneverywhere.com.