THV11's "This Morning" and the Arkansas Foodbank have been teaming up every summer since 2000 to help those in the Foodbank's 33-county service area have food to eat for breakfast. The cereal drive is a friendly competition to see which business, organization and community can donate the most cereal during a four-week period.
Since it started in 2000, more than one million boxes of cereal and other breakfast items have been collected and distributed to food pantries and feeding sites.
In Clark County, cereal is being collected at Brookshire's Food and Pharmacy, Pine Plaza Shopping Center, 2750 Pine Street in Arkadelphia throughout the drive and during a live broadcast collection event later this summer.
The following items can be donated during the cereal drive:
• Dry cereal - boxes OR bags, 8oz. or more
• Cereal/Breakfast Bars
• Pop Tarts
• Cream of Wheat
• $1 =1 box of cereal
Confirmed local partners are: City of Arkadelphia, Arkadelphia, AR Rotary Club, and Clark County Sheriff's Office. Join the growing list by hosting a collection box for your business or organization. Register as a team here: https://docs.google.com/forms/d/1lZU-_s_2y_rrblb9MlSNrw4rXRzOahoSEa8rXE0G97E/viewform