Member Masterclass @ The IoD Member with Ellis Pratt - clever content creation in business

 02 June
 Institute of Directors
 116 Pall Mall - SW1Y 5ED - London - United Kingdom
 Clare Gillbanks
The written word is one of the key ways we communicate with others. Whether we’re telling or selling, it’s important we get our message across. Unfortunately, many people find writing time consuming, and it can often be difficult to get started on a new document. In this session, we’ll look at some of the most effective techniques for creating the types of content created in today's business world. You’ll discover some of the approaches used by professional technical communicators, copywriters and report writers. Some of the issues we'll look at include: • Clarity and persuasiveness • Getting started and organising your thoughts • How to structure documents • Getting to the point and being concise This session is ideal for managers, engineers and other professionals interested in effective approaches to communicating more clearly and effectively in writing. Full list of 116 events and opportunities to connect at Ellis Pratt Ellis is a well-regarded consultant, speaker and trainer on technical communication: how organisations can deliver clear and simple information users will love. As a Director at Cherryleaf, his role revolves around creating end user information for software, training courseware, and policies and procedures. Ellis has over fifteen years experience working in the field of documentation, and he has been ranked as the most influential blogger on technical communication in Europe by Mindtouch Inc. He has a BA in Business Studies, and he is a Member of the Institute of Scientific and Technical Communicators, an Associate of the Institution of Engineering, and Technology, and an Affiliate of the Institution of Mechanical Engineers. He is also on the Management Council for the Institute of Scientific and Technical Communicators, the professional body for Technical Writers in the UK. Website: Twitter: @ellispratt LinkedIn:

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