This is a FREE workshop presented by Gina Jääskeläinen Principal of Hollywood Black. You can read about Gina and her background here: http://hollywoodblack.com.au/about
Social Media Marketing: LinkedIn Strategies For Business
This workshop will cover LinkedIn relationship building, lead generation and prospecting, how to convert and sell via LinkedIn, building authority and social proof and writing, publishing, sharing and posting on LinkedIn.
We'll be going through different forms of engaging your customers and building connections, as well as how to formulate emails to connections that are most effective and are less likely to be deleted or ignored. We talk about Pulse and publishing on LinkedIn, Groups, Company Pages and Profiles in general.
This workshop is strongly focused on discussing LinkedIn strategically, rather than getting familiar with the LinkedIn platform itself (though we will be using it through the class).
10am - Welcome, setup, tea and coffee
10:15am - Workshop
1pm - Lunch
2pm - Workshop resumes
4pm - Finish
Informal, relaxed environment. We encourage open discussion and Q&A throughout.
All welcome, however bookings are essential as spaces are limited.
To book, email firstname.lastname@example.org