ICEEfest - Bucharest

 11 June
 Baneasa Shopping City
 Sos. Bucuresti-Ploiesti, Nr. 42D - 013696 - Bucharest - Romania
Sizmek's Urszula Niewiadomska (Sales Engineer- EMEA) will be speaking about 'Programmatic: Marketing Risk vs Reward' In this presentation Urszula will examine the impact that risk plays in marketing decisions by taking a critical look at some of the most recent ‘scare’ stories about online advertising. She will also offer a different perspective by delving that little bit deeper into the figures and provide advice on how marketers should react as a result when planning and implementing programmatic campaigns. Walmsley will also ask for three volunteers from the audience so that he can illustrate the principles of absolute risk.

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