Way back when, in 1996, Will Ramsay opened Will’s Art Warehouse in southwest London to bridge the increasing interest in contemporary art and the London gallery scene. By concentrating on relatively unknown artists not carrying a premium for reputation, the gallery was able to offer works from £50 – £2,500 from a stable of over 150 artists. The response Will received to his Art Warehouse inspired him to take his approach to the next level, and 3 years later the Affordable Art Fair was born. Embracing other friendly galleries selling affordable art, the first fair launched in Battersea Park in October 1999. 10,000 visitors took advantage of the ease of buying, breadth of choice, affordable prices and user-friendly approach.